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From that brief period of mid-century design when the Generic Style (form is a slave to function) made getting things done a little faster, easier, and more instantly recognizable. The generic Beverage Truck carries uncolas (top rack) and colas (bottom), and from a distance subtly suggests a drink-bottle carton. The generic Panel Truck delivers boxes, in which one finds products. Life doesn’t get any more straightforward than this.
Images: Plan 59
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